If you’re fortunate enough to be looking for potential new investments right now, there’s plenty in the pipeline pushing some angle of “we’re the perfect things for this new normal”. And maybe they are! But it’s also helpful to have a wider perspective and framework for evaluating those opportunities, and Benedict Evans provides a healthy dose of both:
Even as some companies, sadly, will go out of business, the present surge in demand for online is also creating opportunities for companies in both software and ecommerce. In ‘normal’, steady state growth, the default choices and the incumbent companies soak up most of the new use, unless you carve out some radically new market (such as Warby Parker). But when the incumbents are swamped and everyone is frantically trying everything, it may be easier for new voices to be heard. Again - the market is being reset.